Page 19 - Geniecast LiveLabs: Customer Experience

Anticipate: Knowing What Customers Need Before They Do!
with Jeff Tobe
Jeff Tobe is a Certi ed Speaking Professional with impressive credentials. Insider Magazine dubbed him “The Guru of Creativity” and meeting planners chose him as one of the
top 50 speakers in the world (on a list that included Bill Clinton, Daniel Pink and Anderson Cooper) in a Meetings and Conventions poll in September of 2015.
Jeff is a creativity and customer experience expert, professional speaker and bestselling author who works with companies and organizations who want to increase their bottom line by changing their customer experience and retaining great talent. Tobe founded Coloring Outside the Lines in 1994 and since then has worked with hundreds of clients ranging from Fortune 500 companies to ones with less than 20 employees including Microsoft, PepsiCo, PNC Bank, State Farm Insurance and many more!
To be effective in today’s marketplace, one must step beyond customer SERVICE and begin to consider the EXPERIENCE a customer/ client/patient has with the organization. Jeff Tobe
will challenge you to give yourself the ‘competitive edge’:
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Shatter the stereotype of the experience customers expect to have
Systematically create, be aware of, and execute the perfect experience each and every time
Ensure that the whole team is involved in engaging the customer