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How To Find The Right CRM Technology with Tom Johnson
Tom Johnson is a San Francisco-based marketing and technology expert with over 20 years of experience bridging BtoC objectives and emerging technology solutions.
He is a contributor to Forrester reports and has participated in a variety of Bay Area MarTech panel discussions; in addition, he has spoken at the AMA and PostMedia conferences and is a regular speaker at IBM’s Amplify conference. Tom consults day-to-day in the CRM, MarTech and Data Strategy space with a range of clients from large CPG organizations to Bay Area start-ups. He advises companies, guiding them to successfully leverage technology in our current environment of “Big Data” and machine learning. Tom’s expertise stems from the common problem most marketers are trying to solve: what technology and data strategy is right for my business goals?
Avoid common pitfalls and identify CRM technology that works for your business challenges with San Francisco-based marketing and technology expert Tom Johnson:
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Recognize issues with current CRM tech
Start the tech evaluation process (versus being led by the vendor sales team)
Identify the right technology, features, and price for your business challenges