Page 15 - Geniecast LiveLabs: Customer Experience

Social Media Customer Service
with Brian Carter
#1 bestselling author Brian Carter is an international keynote speaker on how organizations generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise that boost pro ts for growth-minded businesses.
Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including Microsoft, NBC- Universal, Carl’s Jr & Hardee’s, PrideStaff and Humana.
Brian’s hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a speaker who leaves every audience not only entertained, but armed with powerful strategies and tactics.
They’re not just customers anymore... they’re friends! Bestselling author Brian Carter shows powerful and innovative ways to apply social media to customer service:
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Prevent customer frustration through simplicity and “whole messages”
Create happiness in every interaction, creating exceptional satisfaction through personality
Develop advanced strategies and technologies for detecting customer trends, sentiment, and mood across platforms