Page 473 - Demo

Yardstick Measures UpBY DAN ICOLARIBefore Richard Dietz formed a partnership with Ronald Madson and created YARDSTICK in early 1972, he spent five years at a Wall Street brokerage firm. Madson still works as an art teacher in a District 13 elementary school.YARDSTICK was at first a fabric shop with a small selection of needlecraft supplies, but when Dietz and Madson reopened the store after a fire gutted a number of stores and the second floor of their building, they decided to specialize in needlecraft. It seems to have been a wise decision.In a relatively small space, YARDSTICK manages to carry a very full line of related merchandise - needlepoint kits and supplies, custom needlework designs, crewel embroidery and supplies, knitting and weaving yarns, rug-making supplies and macrame supplies. The attractive window display contains a real surprise - a pair of clog forms that one can needlepoint or bargello, which is a form of needlepoint that employs large stitches used to make abstract designs.While I was in the shop, a steady stream of customers filed in and out, several of them with work samples, asking for information, opinions, instructions. YARDSTICK%u2019S proprietors offer a complete, no-charge instruction service for beginners - %u2018 1 but please, not on Saturdays. %u2019 %u2019Let it be known here and now that needlepoint is not the exclusive province of porchsitting types with nothing better to do. Dietz says, %u201c We find that a lot of our customers %u2014including a lot of men - are in stress occupations; they take up needlepoint as a way of relaxing.%u201dAt YARDSTICK, the beginner can learn how to make things to decorate his or her hom e-or body. %u201c In wearables, belts are especially popular,%u201d said Dietz, pointing to Madson%u2019s beautifully embroidered waist; %u201c but a lot of people are doing vests, slippers and clogs as well.%u201d Equally popular are embroidered pillows and frames. Check out YARDf STICK%u2019S large supply of materials and kits for the beginner or the advanced needlecrafter.YARDSTICK, 182 Henry Street (near Montaque), 855- 1381. Hours: 10-6:30, daily except Thursday, 11-7 Thursday, 11-6 Saturday. Ronald Madson of YARDSTICKRooney Steps Down in 14thI (INI ISI II ) I ROM I'Al.lminor changes in the remapping. Pesce, who had been weighing a race for U.S. Congress in the 15th District now represented by Congressman Hugh Carey (who is running for Governor), reached his decision only this week to stand forre-election.Pesce is expected to face either former State Senator William Giordano or former Assemblyman Frank Verderame in the September Democratic primary election. The incumbent Assemblyman narrowly defeated Assemblyman Joseph Martuscello in 1972.IN THE 14TH CONGRESSIONALDISTRICT, THE MAJOR NEWS ISTHE announcement of the retirement of incumbent Congressman John J. Rooney, who is retiring after 30 years in the Congress. Rep. Rooney says he will return to his home on Congress Street.Meanwhile, candidates for the reform Democratic designation are in the middle of a week-long competition for the joint endorsement of reform clubs. Meetings have been held in Williamsburg, Brooklyn Heights and Carroll Gardens, where reform club members are casting secret ballots expressing their choice between Sam Beard, Donald Elliott, Cesar Perales, Priscilla Rassin and %u2018%u2018No Endorsem ent.%u201d Community meetings are ,also being held, open to the public, in Fort Greene, Gowanus and Williamsburg.However, new candidates or possible candidates expressing their interest in the newly-drawn 14th Congressional District seat are emerging almost daily, and the failure of the 14th C.D. Reform Caucus to include any residents of new areas of the district, as redrawn by the State Legislature, is drawing fire from both candidates and participants.Approximately one-third of the new district is brand-new, added from the old 12th District, represented by Rep. Shirley Chisholm. The new areas which contain predominantly black residents,o AAiaA i n o n 4 a o r a n l n osecond m in o rity -re p re se n te d district in Brooklyn. This area has been omitted in the balloting among reform and independent Democrats. %u2018%u2018It defeats the purpose of reform,%u201d says Priscilla Rassin, %u201c to leave out a major part of the population from this process.%u201d Other comments include that of one observer who said, \so-called liberals to very real charges of discrimination.%u201dThis problem was pointed up in the presentation of William Banks to the West Brooklyn Independent Democrats in the club's endorsement meeting in Brooklyn Heights on Tuesday night. Banks, speaking for the 14th Congressional Black Leadership Conference, said that his group, which is composed of black leaders throughout the district, is %u201c drafting%u201d Joseph Mann to run for Congress.Speaking to the group, which it is expected will back the %u201c liberal%u201d candidate in the field expected to compete in the Democratic primary, Banks said in a prepared statement, %u201cThe reality is that black voters provide the liberal candidate with a greater percentage of votes than any other group. Therefore, no liberal candidate can win withoutthe active support of black voters.%u201d If the announced candidates agreed that the 14th was now a %u201c minority district,%u201d he called on them %u201c to joinus in our unequivocal support of Joseph Mann%u201d if they are to be %u201c viewed in the future as honest and genuinely concerned with the development of winning coalitions.%u201d In other Congressional developments, it is expected that City Councilman Fred Richmond will announce his candidacy for Congress in the 14th within two weeks. Richmond is believed to be actively seeking support in the new black areas of the district, and if he enters the race, is certain to have the backing of the Regular Democratic organizations in each of the areas of the district. Others who have expressed interest in the seat include: Jose Torres, the writerAntique Fair andNew, exciting M art Series, June 16,23,30. Under NewProfessional Management. $10 per exhibitor: all threeSundays, $25. Father%u2019s Day [June 16] S p ecialAdmission Free for Dads.in the parking lot atearnB rooklyn Academ y of Music, 30 Lafayette Avenueboxer, and State Senator Vander Beatty of Crown Heights.IN THE 52ND ASSEMBLYDISTRICT, REFORMDEMOCRATS have ratified the candidacy of Sal Ferraioli of Carroll Gardens as their candidate for Democratic State Committeeman representing the area including Red Hook, Brooklyn Heights and parts of Park Slope. A member of the Carroll Gardens-based Neighborhood Independent Democrats, Ferraioli%u2019s candidacy was backed Tuesday night by the West Brooklyn club in Brooklyn Heights. At the same meeting, that group narrowly endorsed Nancy Wolf for Democratic State Committeewoman overMarcella Connor by a vote of 114 to 106.Other announcements of candidacy this week include that of Simon T. Levine for Assembly in the new 53rd Assembly District, which includes Crown Heights and a portion of Prospect Heights. Levine, formerly executive director of the Crown Heights Community Corporation and now president of the Together We Stand Action Center on Bergen Street, will challenge Woody Lewis, the twoyear incumbent, and vowed before a meeting of 125 of his supporters Monday to %u201c bring politics out of the back room and give the Assembly seat back to the people.\Protect yourhousehold witha Free SecuritySurveyOne year Guarantee on our Service24 Hour Emergency Service- Segal, Medico, 3MLocfcsFull line of locks, gates, domestic & foreign keys in our modern Bkln Hts shopAll Security Locksmiths,Inc.624-8116 81 Pineapple W alk 624-8177Roger Schi II izxi o f All'SECURITYLOCKSMITHS ISlocKIna u p <31!The YW CA of BrooklynPrivate Health Qub for Men & WomenIFeaturing...Luxurious heated pool-distance swimming Gym, Jogging track, Tennis practice,Table tennis Hand Ball, Paddle Ball,Paddle tennis.Fully equipped exercise room Total privacy in showers, lockers, dressing rooms.fTotess'onai personal supervision in conditioning.SaunaHealth Club DirectorHy Schaffer. 875-1190 Y W C A$150.00 per year.JOIN NOW! YWCA Health Club30 Third Avenue, Brooklyn,W N. Y. 11217June 6, 1974, PHOENIX, Page 17