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Brooklyn,___ i n ct t r A n H v n W n r b cm jm m . v v m j mm w %u25bc v i m i uBY ROB TAYLOROrganizers of Brooklynworks %u201986, thethird annual running of the Brooklynoriented trade exposition scheduled forSeptember at Pier 2, say they are expectingto double the number of exhibits over thesuccessful 1985 show.To help participating businesses preparefor the activity, Brooklynworks sponsored aworkshop August 6 where some 60 businessowners and representatives met withorganizers to hear what to expect and howto make the best use of the trade show intheir displays. They also heard about promotion activity underway to promote theaudience for the event.%u201cThis year more than a million pieces ofm ail will be going out talking aboutBrooklynworks,%u201d Dominick Massa, chairman of the project, told the workshop participants. %u201cWe have more than 200 boothssold and we have already had to add on towhat we thought we would haveLast year, between 12,000 and 15,000 people, attended the exposition, according toM assa. To boost the number and enhancethe business interests of those coming thisyear, the Brooklynworks organizers areboosting their promotion activity to make iteven more successful.For Rhea Stadtmauer, a consultant withTarget Computer Consulting, last year waspretty good. Her business expanded threefold from people she contacted at the 1985show. %u201cThe first year of the show I closed$60,000 worth of business,%u201d she said, %u201candthe second year just over $180,000.%u201dIn order to help other businesses do aswell, Brooklynworks organizers held thepre-show exhibitors workshop to give tips tothe hopeful participants.%u201cThese people are taking a pair of diceand gambling on Brooklynworks,%u201d saidMassa explaining why the workshop waspresented. %u201cThey want to know how theycan use this to their advantage.%u201dLou Hammond, the public relations consultant for Brooklynworks, presented a onehour seminar on media usage. SheldonHeinman, a faculty member of New YorkTechnical College%u2019s Marketing Department,also spoke to the participants about the advantages offered businesses at trade shows.Those in the enthusiastic crowd, many ofwhom represented service businesses,eagerly took notes on the tips offered, hopT n w a r i l c A n n u a l T V o r l o F v n n c U m n W n i F a r ^ o n f p m h p r _ - J . 1 M U V J L -X fm jjjr V O l U V l l XL v t %u00bb M J XLou Hammond (left) and Julie Fehrlng of Lou Hammond Associates give a brief description of Brooklyn Works at the seminar. (Phoenix/Kirk Photo)These people are taking a pair of dice and gambling onBrooklyn Works. They want to know how they can use it.ing to be able to emulate the experienceStadtmauer had the previous year.%u201cWe own a restaurant and we%u2019re just going to get into catering,%u201d said one, RobertPetrozzo, co-owner of the Pasta HouseRestaurant in Bay Ridge. %u201cWe are hopingto locate som e more business accounts atBrooklynworks.%u201dWith a number of 1985 exhibitors returning again including Brooklyn Union Gas,Coca Cola and New York City Ports andTerminals, this year Brooklynworksorganizers say that the participants includea larger variety of large and sm allbusinesses. Among them are Muss Development, developers of the new Brooklyn Hilton Hotel, Industry City Associates andLutheran Medical Center. %u201cThe need to interact and exhibit with the business community, expand and develop the unlimitedgrowth potential of Brooklyn,%u201d was thereason Industry City decided to exhibit atthe show, explained Bruce Federman of thefirm.New nam es appearing on the roster of1986 participants include: Sound Control,Inc., Brooke Stephens, Inc., A&M Cleaning& Industrial Supplies, State of the Art Solar,Inc. and Harper Valley, Inc.According to Brooke Stephens of the independent personal financial planning firmbearing her name, %u201cThe word is out aboutBrooklynworks. I first heard about itthrough an associate who attended lastyear%u2019s show and was impressed with theset-up and attendance. Brooklyn is cominginto its own and the potential here is justbeginning to be realized. I%u2019m excited aboutbeing in on the ground floor at Brooklynworks this year.%u201dAn earlier event in June was held to interest minority and women-ownedbusinesses to consider the benefits of exhibiting in the exposition.Citibank was host of a reception this weekat the Caroline Pratt Mansion in ClintonH ill, where guests representing minorityand women-owned businesses had an opportunity to meet Brooklynworks executivecommittee members and discuss the potential of the events.%u201cYou are an integral part of this important event in the economic development ofBrooklyn,%u201d Susan Robbins, chairperson ofthe event%u2019s minority and women vendorsoutreach com mittee, said.Several exhibitors who took part in theprevious Brooklynworks expositions alsowere on hand at the June reception. Barbara Wentt, president of The Circle, amarketing artist management and referralservice, said, %u201cWe are exhibiting again thisyear because of the visibility we received asa marketing firm , and the contracts wereceived as a result of the show. We met toppersonnel from large conglomerates as wellas sm aller business proprietors, on a veryformal basis.%u201dExhibiting in Brooklynworks this year forthe first time is Tucett McCray Studios,Inc., a small advertising and sales promotion agency which recently moved fromManhattan to Brooklyn. %u201cAs a newly-basedBrooklyn business, we decided to participate in Brooklynworks %u201986 with the hopesof gaining exposure and support,%u201d saidJames McCray, president. %u201cWe%u2019re like ababe in a new land and we want to have theopportunity to develop a relationship.%u201dthere were still some 50 booth spaces leftas of Aug. 6, says Rick Raymond, exhibitiondirector. Booth space at the exhibitionstarts at $550, with prime space goingfor $650 to $750. Brooklynworks organizerssay there will be a free shuttle busoperating between downtown Brooklyn subway stations and Pier 2, located just southof the Brooklyn Bridge. The exhibit will runfrom Sept. 23 to Sept. 25. Call 802-0140 forfurther information.August 14,1986, THE PHOENIX/BROOKLYN.INC SECTION TWO. Page 7