Page 38 - BD Playbook

INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP MARKETING COLLABORATION

Industry conferences are the best places to connect with

current and potential clients through an orchestrated campaign. “ The event was an absolute hit. Not only attendance, but the buzz it generated. If it
conferences & events becomes a yearly thing, it will quickly become a tradition for the leading ACSA members.”

- rob masters, craft distillery consultant; regarding the 2018 american craft spirits association vip event.

&

Mark III Construction & The Haskell Company
DISTILLERY IN A BOX cordially invite you and a guest to join our team and
The Future of Distillery Equipment industry partners at the Sutter Club in downtown
Sacramento for a cocktail mixer and three-course
meal with wine pairings, following the first day
of the Unified Wine & Grape Symposium.
ACSA CONVENTION 2018 | HA SKE LL. CO M

CONFERENCES BOOTH OPERATIONS EDUCATIONAL PRESENTATIONS VIP EVENTS

Each year, Haskell attends dozens of Although not applicable to every To enhance booth presence, the System Beyond standard sales pitches, one of the Our most successful conference outreach A casual cocktail hour is the perfect format
JANUARY 24, 2018
Cocktails: 5:30 PM
conferences around the globe in order to conference, often Haskell’s presence with Analytics team can provide an interactive best methods to convey Haskell’s expertise method is to host an after hours VIP event. for guests to unwind after a long conference
Dinner: 6:30 PM
SUTTER CLUB
1220 9th Street MARK-THREE.COM ▪ 916.381.8080
foster business with new and existing clients. a trade show booth is the first step to experience through their simulation/ in a certain area is through an educational Planning begins with a venue close to the day. Critical to the event’s success is
Sacramento, California
RSVP VIA EMAIL TO
ARCHITECTURE ENGINEERING CONSTRUCTION
shannon.o’neil@haskell.com HASKELL.COM • 904.791.4500
In order to maximize our business success. Our portable set-up includes a emulation programs to showcase Haskell’s presentation. Utilizing a balance of Haskell conference location that is unique and the careful assemblage of Haskell team
opportunities at these conferences, the backdrop, TV stand, and podium that can expertise in process and packaging Marketing, BD, or Account Managers exciting. An invite list can be compiled from members who can socialize with VIP guests
VISIT US IN BOOTH #5 AT THE UNIFIED WINE & GRAPE SYMPOSIUM
BD & Marketing team has developed each be customized to any industry or engineering. Guests can put on the VR and Subject Matter Experts, a tailored a database of the previous year’s attendees. while also speaking to the latest industry
a conference strategy that includes event. Marketing can also assist with the goggles and utilize the handheld sensors to presentation can highlight Haskell’s vast Printed or digital invitations should be sent trends and project experiences that are

standards for booth operations, educational procurement of giveaway or raffle items interact with a 3D simulated model just as if knowledge base to a captive audience out at least two months in advance to relevant to existing and potential clients

presentations, and VIP events. and the design of handout materials. they were standing on the factory floor. of potential clients. ensure good attendance. in attendance.

38 CPG Marketing & Business Development | Training Guide 2018 CPG Marketing & Business Development | Training Guide 2018 39