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Understandably it is a time of uncertainty and fear. How will your business survive a recession? Are you prepared to do what needs tobe done to survive and thrive in a global crisis? Many experts have predicted a great recession in 2020. Some have even suggested aglobal crisis as the reason for a recession. Here we are today with one of the scariest pandemics in the last 100 years and we are all notprepared to handle it.Obviously, we all know that the recommended step to always be prepared for any emergency including a recession is to have at least 4to 6 months of savings that will cover your expenses. Unfortunately, we all are not at that point yet, Does that mean you are screwed? Isure hope not. Here are some tips to help you survive and even thrive during this recession.Sponsor Posts. Keep Marketing.Usually the marketing budget is the first thing to be cutwhen in a recession. However, by doing this, yourcustomer can easily be swayed to use a different brandthat is more visible than yours. Now it is not a good timeto hide your product. On the contrary, it is time to createbrand awareness and product recognition. Add value toyour product or service and offer added value instead ofadded price. Under-promise and over-deliver. The bestinfomercial you can have is that of word of mouth.SURVIVING AGLOBAL CRISISB Y JE N N I FE R T H O M PS O N - U S AJ ENNI F E R @ I - A M - M A G A Z INE . CO MI AM . MAGAZINE - SURVING A GLOBAL CRISISI AM . MAGAZINE - 561