Page 9 - February2017

Free to do what's right for you. SM

The Less Obvious Benefits of an Advantage

Subscription: Carrier Voice

TrustedChoice.com just finished 2016 with 4.2 million Think about the frequency with which you see direct
visitors to the website, and 101,000 referrals to members of and captive agency insurance advertisements in various
the IIABA nationwide. And although traffic and referrals are forms. Insurance marketing is very expensive. Carrier
the most visible benefits that accrue to our members, there contributions are a significant part of the operating budget
are other benefits as well. for both TrustedChoice ® and TrustedChoice.com.

One of the benefits of an Advantage subscription that might Our ability to compete with these deep pocketed insurance
not be as evident is the value your subscription brings to companies is evermore dependent on our insurance
our leadership’s discussions with insurance companies. company partners helping us tell the story of why an
While it is true that all of our members are represented independent agent is the best choice. And the more carrier
on TrustedChoice.com, carriers give special weight to partners we gain, the better we can compete.
Advantage subscribers.
If you haven’t subscribed to an Advantage profile yet, do it
One of the factors that carriers evaluate when deciding today. If you are already a subscriber, thank your Trusted
whether they should participate is the number of Choice Partner carriers, and encourage those who aren’t
Advantage subscribers, and which agencies they are. partners to rethink that decision. Our best opportunity
If a carrier sees that many of their leading agencies are for success is for all of us to commit to countering the
subscribers, it makes a decision to join the battle easier. marketing message of “CHEAP is best.”

Conversely, if they see that many of their best agencies The carriers need to know that you are committed
aren’t willing to support the effort with a modest monthly to the brand and to the success of the channel. Your
subscription amount, they grow concerned that there might vocal support for the Trusted Choice brand and for
be part of the story that they are missing. TrustedChoice.com make it far easier for carriers to join the
effort.

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