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Editor & Advertising - Deann French | Graphic Design - Rachel Romines
Independence asks something of you the journal of trusted choice independent insurance agents of illinois
It means holding yourself to a higher standard in order to stay true to the CONTENTS
commitments you’ve made - to your clients, your colleagues, your April 2017
community, and your family.
Keystone joins its partner agencies on their journey, 12 It’s a War - Perpetuating the Insurance
Industry through Virtual Reality
offering stability and strength that comes By Kirsten Davis
from hard-won experience. This
allows you to better meet What a Difference a Day Makes 14
your clients’ needs. By Charles Hilson
16 Why Prospecting Fails and What to Do
About It
By John Graham
14 Statewide Day of Giving 20
22 Balancing Profitability and Productivity
By Sharon Emek
9 Trusted Choice 19 e-Insight 25 Young Agents
Regular Features In This Issue
7 President’s Message 35 Staff Profile
11 Industry 36 People in the News
28 Associate News
30 IIA of Illinois News
38 Classifieds
INSIGHT
Insight is the official publication of the Independent Insurance Agents
of Illinois (IIA of Illinois). The magazine is published monthly for the
members of the IIA of Illinois, with the office located at 4360 Wabash
Avenue, Springfield, Illinois 62711-7009; Consumer Website: www.ChooseIndependent.com. The IIA of Illinois
welcomes letters discussing concerns of the insurance industry, articles, editorials, other matters of interest to the
membership. The editor reserves the right to edit and select submissions for publication. Address submissions for
review to: Editor and send to the address listed above. 2009 • 2010 • 2011 • 2012
2013 • 2014 • 2015 • 2016
Contact Neal Williams: ® info@iiaofil.org | www.iiaofil.org | (800) 628-6436 or (217) 793-6660 | Fax: (217) 793-6744
570.473.2850 | nwilliams@keystoneinsgrp.com The Independent Insurance Agents of Illinois (IIA of IL) has been providing members with a sustainable
keystoneinsgrp.com competitive advantage since 1899.
