Page 2 - Ingram Total Rewards Branding Booklet
P. 2
OUR TOTAL REWARDS BRAND STORY
Design Brief
The word “fit” in “benefiting” represents how Ingram’s Total Rewards are designed to fit a variety of needs
and circumstances. The tagline, “at every stage,” reflects how Ingram’s Total Rewards are designed to
support associates as they grow and evolve.
Brand Identity
Total Rewards Logo Reverse
The logo is the primary element in a brand. If the logo is to appear on a dark background,
Consistent application and use of the logo it can be reversed out in white only if those
throughout all communications helps strengthen backgrounds contain the primary or secondary
the brand message. color palette.
BENEFITING YOU BENEFITING YOU
at every stage at every stage
Voice
The tone and voice of Ingram’s Total Rewards communication should engage, resonate, and unite diverse
groups from a range of backgrounds, ages, geographic locations, and professions. The overarching voice is
casual, friendly, helpful, and positive.
Overarching Key Messages
z Ingram invests time and resources to provide z It is ultimately your responsibility to learn about
Total Rewards designed to meet a variety of your your benefit options, find the best fit for you and
needs your family, and use your plans wisely
z Ingram's Total Rewards are there for you as z We are all in this together; when you are a good
you grow and evolve; whether you are a recent healthcare consumer, you help yourself, your
graduate, someone close to retirement and all work colleagues, and Ingram
points in between, Ingram’s Total Rewards are
here for you
2
Design Brief
The word “fit” in “benefiting” represents how Ingram’s Total Rewards are designed to fit a variety of needs
and circumstances. The tagline, “at every stage,” reflects how Ingram’s Total Rewards are designed to
support associates as they grow and evolve.
Brand Identity
Total Rewards Logo Reverse
The logo is the primary element in a brand. If the logo is to appear on a dark background,
Consistent application and use of the logo it can be reversed out in white only if those
throughout all communications helps strengthen backgrounds contain the primary or secondary
the brand message. color palette.
BENEFITING YOU BENEFITING YOU
at every stage at every stage
Voice
The tone and voice of Ingram’s Total Rewards communication should engage, resonate, and unite diverse
groups from a range of backgrounds, ages, geographic locations, and professions. The overarching voice is
casual, friendly, helpful, and positive.
Overarching Key Messages
z Ingram invests time and resources to provide z It is ultimately your responsibility to learn about
Total Rewards designed to meet a variety of your your benefit options, find the best fit for you and
needs your family, and use your plans wisely
z Ingram's Total Rewards are there for you as z We are all in this together; when you are a good
you grow and evolve; whether you are a recent healthcare consumer, you help yourself, your
graduate, someone close to retirement and all work colleagues, and Ingram
points in between, Ingram’s Total Rewards are
here for you
2
