Page 3 - Ingram Total Rewards Branding Booklet

Total Rewards Brand Guidelines

TYPOGRAPHY

Typography provides a consistent identity throughout all Total Rewards communications. Gotham is the
typeface used in the Ingram Total Rewards brand elements. If Gotham is not available, Tahoma can be used
in its place.

Primary Secondary

Gotham Light Gotham Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890

Gotham Medium Gotham Medium Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890

Alternate

Tahoma Regular Tahoma Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890

Tahoma Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz1234567890

COLOR SCHEME

The color palette shown below represents the Ingram brand approved colors and incorporates colors from
existing Ingram Content Group and Ingram Marine Group websites.

Primary Secondary

C: 98 C: 73 C: 0 C: 8 C: 53
M: 95 M: 20 M:0 M: 100 M: 1
Y: 5 Y: 0 Y: 0 Y: 100 Y: 100
K: 1 K: 2 K: 75 K: 2 K: 0
R: 47 R: 29 R: 99 R: 216 R: 134
G: 55 G: 158 G: 100 G: 31 G: 194
B: 142 B: 214 B: 102 B: 38 B: 64
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