Page 21 - Erlanger Health System
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COMMUNICATIONS












Total rewards brand development



Your beneits program has the power to attract and retain top talent.
However, having a strong program in place is only the beginning. Your
employees must understand the beneits being offered in order to value
them. This is where a beneits brand can help.




THE BRAND DEVELOPMENT PROCESS


Step 01 Step 02 Step 03 Step 04 Step 05




EXPLORATION CREATE DESIGN DESIGN SUITE DESIGN SUITE ALIGN WITH
CONCEPT CREATION CREATION YOUR BENEFITS
STRATEGY























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