Page 3 - TRIMBLE PR REPORT - December 2023
P. 3

MEDIA MONITORING REPORT
                                                   (December 2023)




                                                      Trimble



               4 Opinion Pieces were issued for Trimble
               1 Interview was conducted for Trimble
               1 Feature article was issued for Trimble
               1 Speaking Opportunity was conducted for Trimble
               The press release was sent to all local, Pan-Arab English, and Arabic publications.

               TOTAL VALUE  -  ARABIC &  ENGLISH PRESS RELEASES  IN  UAE
               AED.

                English Total                                            AED              85,100

               *English Total Value of Spend 1:4                         AED             340,400

                TOTAL                                                    AED             340,400


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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