Page 54 - Global Edge PR Report - January & February 2025

SRW® “Science Research Wellness” offers a range of anti-aging products backed by
scientific research. These products harness the power of natural ingredients to protect,
repair, and rejuvenate cells, promoting longevity and vitality.

With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87
per cent failing to consume enough fruits and vegetables, eimele™ offers a range of plant-
based solutions to address these nutritional gaps. The products are packed with
phytonutrients, providing customers with essential nutrients, supporting optimal health, and
ensuring healthier lifestyles.

Theronomic™ TRIBIOTIC® Gut Shield provides a comprehensive solution to gut health. By
combining prebiotic, probiotic, and postbiotic ingredients, this innovative formula supports a
balanced microbiome, ensuring targeted health benefits. Each capsule of this product
contains 30 billion CFU from multiple strains to promote better digestive health and
enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative
healthcare brands to the Middle East market. At Global Edge, we have emerged as a
driving force and trusted leader in distribution and market entry. We believe that navigating
successful market entry hinges on thorough research, a solid strategy, and dependable
partnerships – principles that are deeply ingrained in everything we do. By aligning these
elements with a practical and transparent approach, we have ensured that the journey of
these new brands into the Middle East market was smooth and effective, especially by
targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region
make it an ideal platform for global brands to expand their reach. With its open market
economy, economic stability, and support for private sector entities, the country offers
innumerable opportunities for businesses to thrive. Hence, we are proud to support the
UAE’s vision to establish a world-class healthcare system,” he added.

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