Page 58 - Global Edge PR Report - January & February 2025

Global Edge Launches Three Healthcare Brands in the Middle East at Arab Health 2025
Global Edge Launches Three Healthcare Brands in

the Middle East at Arab Health 2025

Global Edge (GE Services & Trading), a leading company serving as a gateway for businesses to expand to the GCC and
MENA region, unveiled three innovative international healthcare brands – SRW®, eimele™ and Theronomic™ – at the
Arab Health 2025 to cater to the growing demands for natural and effective healthcare solutions in the UAE and the
Middle East region.

This move is in line with the UAE’s vision to advance healthcare under the ‘Forward Society’ pillar of ‘We the UAE 2031
Vision,’ which seeks to establish an integrated and accessible healthcare system, enhance quality of life, and promote
future-ready healthcare solutions. Through SRW®, anti-aging products, eimele™ plant-based products, and Theronomic™
tribiotic supplements, Global Edge seeks to empower customers and enhance access to world-class products that support
healthy lifestyles.

SRW® “Science Research Wellness” offers a range of anti-aging products backed by scientific research. These products
harness the power of natural ingredients to protect, repair, and rejuvenate cells, promoting longevity and vitality.

With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87 per cent failing to consume
enough fruits and vegetables, eimele™ offers a range of plant-based solutions to address these nutritional gaps. The
products are packed with phytonutrients, providing customers with essential nutrients, supporting optimal health, and
ensuring healthier lifestyles.

Theronomic™ TRIBIOTIC® Gut Shield provides a comprehensive solution to gut health. By combining prebiotic, probiotic,
and postbiotic ingredients, this innovative formula supports a balanced microbiome, ensuring targeted health benefits.
Each capsule of this product contains 30 billion CFU from multiple strains to promote better digestive health and
enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative healthcare brands to the
Middle East market. At Global Edge, we have emerged as a driving force and trusted leader in distribution and market
entry. We believe that navigating successful market entry hinges on thorough research, a solid strategy, and dependable
partnerships – principles that are deeply ingrained in everything we do. By aligning these elements with a practical and

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