Page 64 - Global Edge PR Report - January & February 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 – The F…
to promote better digestive health and enhanced immune system

function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted

to bring these innovative healthcare brands to the Middle East
market. At Global Edge, we have emerged as a driving force and

trusted leader in distribution and market entry. We believe that

navigating successful market entry hinges on thorough research, a
solid strategy, and dependable partnerships – principles that are

deeply ingrained in everything we do. By aligning these elements

with a practical and transparent approach, we have ensured that the

journey of these new brands into the Middle East market was
smooth and effective, especially by targeting events like Arab Health

2025.”

“Strategic location and supportive business environment of countries

like UAE in the region make it an ideal platform for global brands to

expand their reach. With its open market economy, economic
stability, and support for private sector entities, the country offers

innumerable opportunities for businesses to thrive. Hence, we are

proud to support the UAE’s vision to establish a world-class

healthcare system,” he added

A recent McKinsey research highlighted the growing consumer

interest in overall wellness, with a particular focus on health, fitness,
nutrition, appearance, sleep, and mindfulness. The research also

emphasised that more people are expected to increase their

purchases of both wellness products and services over the next
year, particularly those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns

with the offerings of the three brands launched by Global Edge. By
introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower
individuals to make informed decisions and choices for a healthier

future.

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