Page 66 - Global Edge PR Report - January & February 2025

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consume enough fruits and vegetables, eimele™ offers a range of plant-based solutions to address these nutritional
gaps. The products are packed with phytonutrients, providing customers with essential nutrients, supporting

optimal health, and ensuring healthier lifestyles.

Theronomic™ TRIBIOTIC® Gut Shield provides a comprehensive solution to gut health. By combining prebiotic,
probiotic, and postbiotic ingredients, this innovative formula supports a

balanced microbiome, ensuring targeted health benefits. Each capsule of this product contains 30 billion CFU from
multiple strains to promote better digestive health and enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative healthcare brands to the

Middle East market. At Global Edge, we have emerged as a driving force and trusted leader in distribution and
market entry. We believe that navigating successful market entry hinges on thorough research, a solid strategy, and

dependable partnerships - principles that are deeply ingrained in everything we do. By aligning these elements with
a practical and transparent approach, we have ensured that the journey of these new brands into the Middle East
market was smooth and effective, especially by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an ideal

platform for global brands to expand their reach. With its open market economy, economic stability, and support
for private sector entities, the country offers innumerable opportunities for businesses to thrive. Hence, we are

proud to support the UAE’s vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular focus
on health, fitness, nutrition, appearance, sleep, and mindfulness. The research also emphasised that more people
are expected to increase their purchases of both wellness products and services over the next year, particularly

those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands launched by
Global Edge. By introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower individuals to make informed decisions and choices

for a healthier future.
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