Page 47 - Ajman Department of Tourism Development PR Report - JULY 2025

7/30/25, 10:37 AM 10th Liwa Ajman Dates and Honey Festival to kick off tomorrowfeaturing diverse competitions and performances - Middle East Ne…
contests will feature varieties like Sumar, Crystallised, Sidr, Beeswax, and many others. Moreover, fruit
contests will showcase lemon, mango, almond, figs, and citrus fruit varieties. Several SMEs will also take
part in the event as exhibitors.

H.E. Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism
Development (ADTD), said: “The Liwa Ajman Dates and Honey Festival serves as an ideal platform to

highlight the critical role of palm trees and dates in the Emirati society as symbols of the nation’s unique
identity and heritage. We, at ADTD, believe that dates and honey represent our proud history and legacy.
In line with this, the festival will showcase key agricultural products and support their regional cultivation,

reflecting national goals and our wise leadership’s noble vision to achieve environmental and economic
sustainability in this vital sector.”

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A diverse range of competitions will be organised at the 10 Liwa Ajman Dates and Honey Festival, with
many more categories and age groups than its previous edition. The event will also feature art

performances such as Al Ayyala and police music bands at the main theatre, as well as a photography
contest, which will be announced during the festival.

Furthermore, diverse educational sessions will be conducted on palm cultivation and beekeeping
methods, along with a series of workshops on palm trunk drawing, weaving techniques for medal making,
diamond colouring, Suroud decoration, and Al Jafeer decoration, among others. Daily auctions will be
held for dates and honey, of which, part of the proceeds will be allocated to charity. Moreover, the festival

will feature traditional fests highlighting the Emirati culture, as well as a dedicated children’s corner for
hosting artistic events, interactive competitions, and educational activities on several topics, such as
palm, its components, and benefits.

The festival attracts wide participation each year, led by seamless coordination among public-private
entities and traditional bands sponsored by Abu Dhabi Police, among others. This underscores ADTD’s
efforts to provide a comprehensive cultural experience, reinforcing the Emirate’s pioneering position and

promoting sustainable economic development.

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