Page 50 - Ajman Department of Tourism Development PR Report - JULY 2025

7/30/25, 10:37 AM 10th Liwa Ajman Dates and Honey Festival to kick off tomorrow featuring diverse competitions and performances | Web Release
H.E. Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development
(ADTD), said: “The Liwa Ajman Dates and Honey Festival serves as an ideal platform to highlight the critical role of

palm trees and dates in the Emirati society as symbols of the nation’s unique identity and heritage. We, at ADTD,
believe that dates and honey represent our proud history and legacy. In line with this, the festival will showcase key

agricultural products and support their regional cultivation, reflecting national goals and our wise leadership’s noble
vision to achieve environmental and economic sustainability in this vital sector.”

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A diverse range of competitions will be organised at the 10 Liwa Ajman Dates and Honey Festival, with many more
categories and age groups than its previous edition. The event will also feature art performances such as Al Ayyala and
police music bands at the main theatre, as well as a photography contest, which will be announced during the festival.

Furthermore, diverse educational sessions will be conducted on palm cultivation and beekeeping methods, along with a

series of workshops on palm trunk drawing, weaving techniques for medal making, diamond colouring, Suroud
decoration, and Al Jafeer decoration, among others. Daily auctions will be held for dates and honey, of which, part of
the proceeds will be allocated to charity. Moreover, the festival will feature traditional fests highlighting the Emirati

culture, as well as a dedicated children’s corner for hosting artistic events, interactive competitions, and educational
activities on several topics, such as palm, its components, and benefits.

The festival attracts wide participation each year, led by seamless coordination among public-private entities and

traditional bands sponsored by Abu Dhabi Police, among others. This underscores ADTD’s efforts to provide a
comprehensive cultural experience, reinforcing the Emirate’s pioneering position and promoting sustainable economic

development.

ADTD has raised the value of this year’s festival awards to further encourage farmers, beekeepers, and artisans. The
scope of the festival has also been enhanced to include 61 exhibition booths, given that the previous edition, held from

July 24 to 28, 2024, included 56 booths, featuring fruit, honey, and unique handicraft souvenirs that reflect Ajman’s
distinct cultural heritage.

Those interested can visit ADTD’s official website or social media accounts to learn more about the festival dates and
other information, which will be published shortly.

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