Page 10 - AJMAN TOURISM PR REPORT - April 2025

Ajman Department of Tourism Development signs cooperation

agreement with German Company Schauinsland-Reisen to boost

Emirate’s appeal in European market

Ajman, 29 April 2025 – As part of its ambitious strategy to enhance its position on the global tourism map, the

Ajman Department of Tourism Development has signed a Cooperation Agreement with Schauinsland-Reisen,

one of the leading travel and tourism companies in Germany and Europe. The signing took place on the

sidelines of the Arabian Travel Market 2025, one of the most prominent exhibitions specialised in the tourism

and travel industry regionally and globally.

The agreement was signed by His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman

Department of Tourism Development and Adnan Eken, Head of Cooperation and Sponsorship in Schauinsland,

in an official ceremony attended by a number of officials from both sides, along with regional and international

tourism stakeholders.

This strategic partnership aims to strengthen Ajman’s tourism promotion efforts in the European market

through integrated marketing and promotional campaigns, including digital advertising, event organisation,

and tailored media programs. The collaboration will also involve the development of innovative travel

packages that meet the preferences of European tourists. The initiative is expected to attract more European