Page 11 - AJMAN TOURISM PR REPORT - April 2025

visitors to Ajman and introduce them to the Emirate’s diverse tourism offerings, which combine rich cultural

heritage, natural beauty, and a modern hospitality infrastructure.

Commenting on the agreement, His Excellency Mahmood Khaleel Alhashmi said: “This step reflects our

unwavering commitment to implementing a comprehensive strategy that enhances Ajman's competitiveness

on the global tourism stage and targets new, high-potential markets. Partnering with a reputable company like

Schauinsland is a real asset, given their extensive experience and wide-reaching network in the European

market, which will help us reach targeted tourism segments.”

Mr. Eken also praised Ajman’s tourism potential, stating: “We are delighted to be part of this valuable

cooperation. We believe this partnership will open new doors for German and European tourists to discover a

unique destination like Ajman, which blends authenticity with modernity and offers warm Arabian hospitality.”

This agreement comes as part of a series of initiatives launched by the Ajman Department of Tourism

Development this year, including the establishment of a new representative office in the Federal Republic of

Germany. This office was unveiled during the department’s participation in ITB Berlin 2025, one of the world’s

leading tourism exhibitions. The new office aims to strengthen connections with international partners, explore

tourism and economic cooperation opportunities, and coordinate promotional campaigns more effectively and

directly with targeted markets.