Page 10 - Red Hat PR REPORT - FEBRUARY 2025

Red Hat announces latest updates to global

partner engagement experience

By Stefanie Chiras, Senior Vice President of Partner Ecosystem Success at Red Hat

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24 February,2025 - Last year, the technology industry experienced a boom of new possibilities
and remarkable advancements – from emerging opportunities around artificial intelligence (AI) to
shifts in the virtualization market, Red Hat and our partners rallied to meet these needs and pave
the way for future innovation. To help Red Hat partners remain agile in this fast-paced industry,
in 2024 Red Hat introduced the first phase of updates to its partner program as part of our ongoing
transformation efforts, including a new modular program framework, standardized incentives and
upgraded digital tooling. Since then, we have been focused on making even more enhancements
to help partners more seamlessly engage and reach their business goals with Red Hat, all while
addressing key customer demands.

Today, we are excited to announce the next wave of updates to the Red Hat global partner
engagement experience:

Introducing the Build partner program module

In 2024, Red Hat implemented a modular approach to our partner program, beginning with three
modules focused on Resell, Distribution and Sell With activities – designed to help partners more
easily focus on one or more activities that align with targeted business outcomes. Now, a new
Build module will be available in the coming weeks to further recognize and reward Red Hat
technology partners.

The Build module will cater to partners that certify or validate their products and develop new
solutions on Red Hat technologies. This track is particularly relevant for partners that identify as
independent hardware and software vendors (IHVs and ISVs), systems integrators (SIs) and
original equipment manufacturers (OEMs). As part of the Build module, partners will earn points
for activities such as co-creating solutions with Red Hat, validating or certifying solutions on Red
Hat platforms and developing content and go-to-market plans to take those solutions to
customers. The accumulated points will then unlock a range of benefits spanning enablement,
sales, marketing and technical support.

Streamlining distributor engagement

Red Hat is implementing an aligned distribution model to encourage greater engagement between
distributors and their focused partners, helping to enhance skills development and improve go-to-
market execution. This will enable deeper business-to-business relationships by empowering
partners to select a preferred Red Hat distributor, with whom they can develop strategic planning,