Page 11 - Red Hat PR REPORT - FEBRUARY 2025

and help distributors to more easily allocate investments with their aligned partners to drive shared
business growth.

Integrating go-to-market opportunities for partners

Red Hat is incorporating go-to-market activities within the partner program modules to recognize
value-add activities like the creation of co-branded marketing assets, customer demos, proof-of-
concept development and more. This enables partners to earn points and rewards for critical
marketing and opportunity progression that can help build customer awareness and generate
demand for partner solutions. By integrating go-to-market activities within the design of partner
program modules, spanning Resell, Distribution, Sell With and Build, Red Hat is able to recognize
performance across a more holistic view of activities to more accurately represent a partner’s full
engagement with customers and Red Hat.

These go-to-market activities are included in all of the partner program modules, so regardless of
how partners choose to work with Red Hat, they can be recognized and rewarded for go-to-market
activities that are aligned to their business goals.

Extending incentives and rebates

With the latest updates to Red Hat’s global partner engagement experience, we are standardizing
rebates and incentives for Resell and Distribution partners to achieve greater visibility and more
predictable growth. This is a global implementation to provide partners with clear, upfront insights
to maximize profitability, more effectively plan sales cycles and strengthen competitive positioning
with Red Hat. The updated rebate and incentives structure complements Red Hat’s previously
announced deal registration incentives, which offer additional margin opportunities for partners
who successfully register and develop new business.

What’s next?

The ongoing transformation of Red Hat’s global partner engagement experience is a testament
to our commitment in driving an ecosystem-first approach to deliver impactful, tailored solutions
for customers. At the core of our strategy is providing greater autonomy for partners to benefit
from more choice, clearer growth opportunities and stronger collaboration with each other and
Red Hat. Partners can expect to see additional updates later this year to build upon this vision
and help propel partner businesses even further, hand-in-hand with Red Hat.

In the meantime, partners can find more information about the different program modules, go-to-
market opportunities, the aligned distributor model, rebates and incentives on the Red Hat
Content Center.

For further information, please contact:
Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com