Page 127 - SOBHA REALTY PR REPORT - FEBRUARY 2024
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at the club’s training ground. This supports the ambition to engineer

               excellence and to create the best possible environment for the men’s and
               women’s players, coaches, and staff.





               The partnership will also help Sobha Realty bring its vision to fruition of being

               a truly global real estate player to life, with expansion plans in the UK and US

               and helping the brand Sobha become more recognisable amongst its target
               audiences around the world.





               Arsenal Chief Commercial Officer, Juliet Slot said: “Sobha Realty is a

               dynamic business with big ambitions. We’re excited to build on our
               partnership and tap into their extensive knowledge in property development.

               Their unrivalled experience will help us understand and explore the

               opportunities available to us, ensuring we’re always moving forward with

               world-class facilities for the future.”

               “Our exciting new deal is a strong sign of our commitment to building mutually

               beneficial partnerships which support the objectives of both Arsenal and our
               partner. This is a groundbreaking agreement for both of us, with Sobha

               becoming our first ever training ground naming rights partner, supporting their

               global growth ambitions as they seek to establish a stronger presence

               worldwide.”





               “Our new partnership shows the strength of our commercial proposition and
               our ability to grow sustainably by developing commercial opportunities that

               can be invested back into our club. There has never been a better time to join

               us on our journey.”







               https://www.cbnme.com/news/sobha-realty-first-ever-naming-rights-renaming-arsenal-fc-training-
               ground-to-sobha-realty-training-centre/
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