Page 64 - SOBHA REALTY PR REPORT - FEBRUARY 2024

2/13/24, 1:51 PM Sobha Realty makes new brand film with a little help from Arsenal FC - Campaign Middle East

He said the new brand film is designed to showcase the synergy between our brand essence of ‘Art of The Detail’
and Arsenal’s ‘Art of Football’.

“It’s a testament to our commitment to excellence and our partnership with Arsenal. Prepare to be captivated by
this gripping film.”

Alok Nanda, Founder & CEO of Alok Nanda & Company, said: “The film was titled ‘Interplay’ to reflect this
intermingling of philosophies: commitment, perfection, control and a passion for details.

“The football serves as a visual pneumonic in the film, guiding us through the detailing in the property, and passed
on through the skill of each individual Arsenal star.

“It’s a partnership that will take Sobha Realty to new heights and new markets, as they expand their presence
internationally.”

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