Page 67 - SOBHA REALTY PR REPORT - FEBRUARY 2024

Sobha Realty Training Centre officially launched on Friday (02 Feb) and will see Arsenal benefit
from Sobha Realty’s unrivalled expertise in property and real estate to explore development
opportunities at the facility.

The video exhibits the spirit of partnership and commitment between both brands,
highlightimg elements of precision and passion, as well as luxury and legacy.

By leveraging the vast possibilities in both the real estate sector and football as a sport, Sobha
Realty and Arsenal aim to set new standards for global collaborations.
Ashish Parakh, Chief Marketing Officer of Sobha Realty, also said: “As follow up to our principal
partnership announcement, we're thrilled to present our new brand film showcasing the synergy
between our brand essence of 'Art of The Detail' and Arsenal's 'Art of Football'. This cinematic
masterpiece epitomizes the beauty of craftsmanship and the passion of the game & showcases
the players in a Sobha home, appreciating the thoughtful design & details in a never seen before
avatar. It's a testament to our commitment to excellence and our partnership with Arsenal.
Prepare to be captivated by this gripping film."

Founder & CEO of Alok Nanda & Company (ANC), Alok Nanda said: “We created a unique film
for a unique partnership, one that celebrates the shared values between Sobha Realty and
Arsenal. The film was titled ‘Interplay’ to reflect this intermingling of
philosophies: Commitment, perfection, control, and a passion for details. The football serves as
a visual pneumonic in the film, guiding us through the detailing in the property, and passed on
through the skill of each individual Arsenal star. It’s a partnership that will take Sobha Realty to
new heights and new markets, as they expand their presence internationally.”

https://www.arabadonline.com/en/details/advertising/Shared-values-highlighted-in-Sobha-Realtys-new-
brand-film-starring-Arsenal-players