Page 87 - 7X PR REPORT REPORT NOVEMBER 2024

11/25/24, 2:12 PM Industry Icons Powerlist 2024: HE Abdulla Mohammed Alashram
Rebranding to 7X

In early 2024, HE Alashram led the rebranding of Emirates Post Group to 7X,

symbolising a new era for the organisation. The new identity represents the UAE’s
seven emirates, their connectivity to seven continents, and the organisation’s vision of
crossing the seven seas. The rebranding move reflects HE Alashram’s commitment to

evolving 7X into a global brand, transcending traditional postal services to offer
comprehensive, innovative solutions in logistics, financial services, and digital
transformation. The rebranding also emphasises 7X’s role as a vital connector within

the UAE and across international markets, positioning it as a powerhouse in regional
and global trade.

Under HE Alashram’s guidance, 7X achieved strong operational results in the first half

of 2024. International outbound postal shipments rose 12% year-on-year, while
inbound shipments grew by 42%, thanks to expanded express mail services and parcel

delivery services. Domestically, last-mile and courier shipments increased by 8.5%,
reflecting 7X’s commitment to meeting rising customer demand and providing reliable
logistics solutions. These operational achievements of the group demonstrate HE

Alashram’s focus on strengthening 7X’s logistics backbone, enhancing efficiency, and
solidifying the UAE’s position as a strategic logistics hub.

Digital and technology focus

Financial services have been a focal point in HE Alashram’s strategy for 7X. Through its
financial technology arm, FINTX, 7X has seen significant growth in the first half of 2024,

reporting a 38% increase in the group’s financial transactions. This highlights HE
Alashram’s commitment to fostering financial inclusion, bridging the gaps in digital
finance and providing secure, convenient services that cater to a diverse customer

base.

In addition, HE Alashram’s focus on digital infrastructure and service innovation is
evident in the significant growth and achievements within 7X and the Electronic

Documents Centre (EDC), one of the entities within 7X’s portfolio. EDC has emerged as
a leading integrator and solutions provider, supporting over 90 clients across ten
countries and 11 industries.

HE Alashram’s commitment to digital transformation is further exemplified by the

launch of Wayn, the UAE’s digital P.O. Box, in October 2024, which seeks to transform

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