Page 88 - 7X PR REPORT REPORT NOVEMBER 2024

11/25/24, 2:12 PM Industry Icons Powerlist 2024: HE Abdulla Mohammed Alashram
postal services. Wayn provides users with a permanent digital address, allowing
efficient management of shipments and secure receipt of official correspondences and
e-bills from verified senders. The platform reflects HE Alashram’s commitment to 7X’s

role in enhancing the UAE’s digital infrastructure, providing individuals and businesses
with secure digital solutions that support the nation’s broader transformation

objectives.

Continuing his drive to enhance digital services, HE Alashram introduced 7X’s ‘Waslah’,
a new logistics platform also launched in October 2024. Waslah is designed to
streamline business operations, particularly SMEs, by providing a comprehensive multi-

carrier solution. The platform simplifies logistics management, making it easier for
businesses to navigate complex supply chains and benefit from more accessible

logistics solutions.

Leadership to the fore

Innovation is a cornerstone of HE Alashram’s leadership at 7X, as seen in his pursuit of

advanced logistics technologies. Collaborations with SkyGo and Dronamics have
enabled 7X to explore aerial logistics solutions, including cargo drones, which aim to
revolutionise delivery services across the UAE and the broader GCC region. These

strategic partnerships will be utilised by EMX operations, the logistics arm of 7X, to
enhance same-day delivery capabilities, catering to the fast-paced demands of modern

e-commerce and creating new benchmarks for efficiency in the logistics sector.

HE Alashram’s influence extends beyond operational and financial metrics; his
leadership is instrumental in shaping 7X’s role in the UAE’s broader economic
landscape. By aligning 7X’s goals with the UAE’s national vision for economic

diversification and technological advancement, he ensures that the organisation is both
a beneficiary and contributor to the country’s growth trajectory.

HE Alashram has earned his place on the Industry Icons list through his transformative

leadership at 7X and a career spanning over two decades in the logistics and postal
sectors. His initiatives have modernised and diversified the organisation’s portfolio,
from postal and logistics services to advanced financial technology and digital

transformation solutions. The rebranding to 7X reflects a vision that transcends
traditional service boundaries, establishing a global, multifaceted brand that connects

people, businesses, and regions. His strategic focus on partnerships, innovation, and
operational growth – combined with his active efforts to drive transformative initiatives

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