Page 107 - Global Edge PR Report - January & February 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 - Biz To…
“Strategic location and supportive business environment of countries like UAE in the region
make it an ideal platform for global brands to expand their reach. With its open market

economy, economic stability, and support for private sector entities, the country offers
innumerable opportunities for businesses to thrive. Hence, we are proud to support the UAE’s
vision to establish a world-class healthcare system,” he added.

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with
a particular focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The research

also emphasised that more people are expected to increase their purchases of both wellness
products and services over the next year, particularly those that emphasise physical and mental
health.

This increasing demand for wellness products and services aligns with the offerings of the three
brands launched by Global Edge. By introducing these brands, Global Edge aims to contribute to

the Middle East’s growing healthcare sector and empower individuals to make informed
decisions and choices for a healthier future.

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