Page 109 - Global Edge PR Report - January & February 2025

Global Edge Launches Three Healthcare Brands In Middle East And Showcases Their Product Lines At Arab Health 2025
Karim Hwalla, Director at Global Edge, stated:“We are delighted to bring these innovative healthcare
brands to the Middle East market. At Global Edge, we have emerged as a driving force and trusted

leader in distribution and market entry. We believe that navigating successful market entry hinges on

thorough research, a solid strategy, and dependable partnerships - principles that are deeply ingrained

in everything we do. By aligning these elements with a practical and transparent approach, we have
ensured that the journey of these new brands into the Middle East market was smooth and effective,

especially by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an

ideal platform for global brands to expand their reach. With its open market economy, economic
stability, and support for private sector entities, the country offers innumerable opportunities for

businesses to thrive. Hence, we are proud to support the UAE's vision to establish a world-class

healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a

particular focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The research also
emphasised that more people are expected to increase their purchases of both wellness products and

services over the next year, particularly those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three

brands launched by Global Edge. By introducing these brands, Global Edge aims to contribute

to the Middle East's growing healthcare sector and empower individuals to make informed decisions
and choices for a healthier future.

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