Page 115 - Global Edge PR Report - January & February 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 | hashtag…
Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative healthcare brands to the
Middle East market. At Global Edge, we have emerged as a driving force and trusted leader in distribution and market
entry. We believe that navigating successful market entry hinges on thorough research, a solid strategy, and dependable
partnerships – principles that are deeply ingrained in everything we do. By aligning these elements with a practical and
transparent approach, we have ensured that the journey of these new brands into the Middle East market was smooth
and effective, especially by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an ideal platform
for global brands to expand their reach. With its open market economy, economic stability, and support for private
sector entities, the country offers innumerable opportunities for businesses to thrive. Hence, we are proud to support
the UAE’s vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular focus on
health, fitness, nutrition, appearance, sleep, and mindfulness. The research also emphasised that more people are
expected to increase their purchases of both wellness products and services over the next year, particularly those that
emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands launched by
Global Edge. By introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower individuals to make informed decisions and choices for a
healthier future.

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