Page 130 - Global Edge PR Report - January & February 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 | UAE Ne…
Karim Hwalla, Director at Global Edge, stated: “We are delighted to
bring these innovative healthcare brands to the Middle East market. At
Global Edge, we have emerged as a driving force and trusted leader in
distribution and market entry. We believe that navigating successful
market entry hinges on thorough research, a solid strategy, and
dependable partnerships – principles that are deeply ingrained in
everything we do. By aligning these elements with a practical and
transparent approach, we have ensured that the journey of these new
brands into the Middle East market was smooth and effective, especially
by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like
UAE in the region make it an ideal platform for global brands to expand
their reach. With its open market economy, economic stability, and
support for private sector entities, the country offers innumerable
opportunities for businesses to thrive. Hence, we are proud to support
the UAE’s vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest
in overall wellness, with a particular focus on health, fitness, nutrition,
appearance, sleep, and mindfulness. The research also emphasised that
more people are expected to increase their purchases of both wellness
products and services over the next year, particularly those that
emphasise physical and mental health.

This increasing demand for wellness products and services aligns with
the offerings of the three brands launched by Global Edge. By
introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower individuals
to make informed decisions and choices for a healthier future.

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