Page 127 - Global Edge PR Report - January & February 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines - Middle East News 247

With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87 per cent failing to
consume enough fruits and vegetables, eimele™ offers a range of plant-based solutions to address these

nutritional gaps. The products are packed with phytonutrients, providing customers with essential nutrients,
supporting optimal health, and ensuring healthier lifestyles.

®
Theronomic™ TRIBIOTIC Gut Shield provides a comprehensive solution to gut health. By combining
prebiotic, probiotic, and postbiotic ingredients, this innovative formula supports a

balanced microbiome, ensuring targeted health benefits. Each capsule of this product contains 30 billion
CFU from multiple strains to promote better digestive health and enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative healthcare
brands to the Middle East market. At Global Edge, we have emerged as a driving force and trusted leader in
distribution and market entry. We believe that navigating successful market entry hinges on thorough

research, a solid strategy, and dependable partnerships – principles that are deeply ingrained in everything
we do. By aligning these elements with a practical and transparent approach, we have ensured that the
journey of these new brands into the Middle East market was smooth and effective, especially by targeting
events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an ideal
platform for global brands to expand their reach. With its open market economy, economic stability, and

support for private sector entities, the country offers innumerable opportunities for businesses to thrive.
Hence, we are proud to support the UAE’s vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular

focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The research also emphasised that
more people are expected to increase their purchases of both wellness products and services over the next
year, particularly those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands
launched by Global Edge. By introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower individuals to make informed decisions and
choices for a healthier future.

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