Page 124 - Global Edge PR Report - January & February 2025

Global Edge Launches Three Healthcare Brands at Arab Health 2025, Catering to Growing Demand for Wellness in the Middle…

Global Edge Launches Three Healthcare Brands At

Arab Health 2025, Catering To Growing Demand For

Wellness In The Middle East

GE Services & Trading (Global Edge), a leading gateway for business expansion into the GCC and MENA

region, unveiled three innovative international healthcare brands – SRW®, eimele™, and Theronomic™ – at
the Arab Health 2025 exhibition in Dubai. The launch addresses the rising demand for natural and effective
healthcare solutions in the UAE and the broader Middle East.

This move supports the UAE's ambitious healthcare goals outlined in the ‘Forward Society’ pillar of the ‘We
the UAE 2031 Vision,’ which aims to create an integrated and accessible healthcare system, improve quality

of life, and promote future-ready healthcare solutions. Through SRW® anti-aging products, eimele™ plant-
based nutritional supplements, and Theronomic™ tribiotic solutions, Global Edge is empowering individuals
to make informed choices for a healthier future.

SRW® (“Science Research Wellness”) offers a range of scientifically-backed anti-aging products designed to

protect, repair, and rejuvenate cells, promoting vitality and longevity. The products utilize the power of
natural ingredients to help combat the effects of aging.

eimele™ aims to bridge the nutritional gap, offering plant-based solutions that are rich in phytonutrients.
With over 3.1 billion people worldwide struggling to maintain a balanced diet and many failing to consume
adequate fruits and vegetables, eimele™ provides essential nutrients to support optimal health.

Theronomic™ TRIBIOTIC® Gut Shield is a comprehensive solution for gut health, combining prebiotic,
probiotic, and postbiotic ingredients to support a balanced microbiome. This unique formula contains 30
billion CFU from multiple strains to promote digestive health and enhance immune system function.

Karim Hwalla, Director at Global Edge, commented, “We are excited to introduce these innovative

healthcare brands to the Middle East market. At Global Edge, we’ve established ourselves as a trusted
leader in distribution and market entry. Our focus on thorough research, solid strategy, and dependable
partnerships ensures that these new brands enter the market effectively, with Arab Health 2025 being a key
milestone.”

Hwalla also highlighted the UAE’s strategic location and supportive business environment, noting, “With its

stable economy and open-market approach, the UAE is an ideal platform for global brands to expand. We
are proud to contribute to the UAE’s vision of a world-class healthcare system.”

Research from McKinsey reflects the growing interest in overall wellness, particularly in health, fitness,
nutrition, appearance, sleep, and mindfulness. This trend underscores the rising consumer demand for

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