Page 123 - Global Edge PR Report - January & February 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 : GoDub…
brands into the Middle East market was smooth and effective, especially by targeting events like Arab Health
2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an ideal
platform for global brands to expand their reach. With its open market economy, economic stability, and support
for private sector entities, the country offers innumerable opportunities for businesses to thrive. Hence, we are
proud to support the UAE's vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular
focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The research also emphasised that more

people are expected to increase their purchases of both wellness products and services over the next year,
particularly those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands

launched by Global Edge. By introducing these brands, Global Edge aims to contribute

to the Middle East's growing healthcare sector and empower individuals to make informed decisions and choices
for a healthier future.

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