Page 44 - Global Edge PR Report - January & February 2025

Press Release

To support health and wellbeing
Global Edge launches three healthcare brands in Middle East and

showcases their product lines at Arab Health 2025

• Reports show consumer interest on health, fitness, nutrition, appearance, sleep, and

mindfulness is growing in the Middle East.

• The three new brands will empower individuals to make informed decisions and choices
for a healthier future.

UAE, January 30, 2025: GE Services & Trading (Global Edge) a leading company serving as

a gateway for businesses to expand to the GCC and MENA region, unveiled three innovative
international healthcare brands – SRW , eimele™ and Theronomic™ – at the Arab Health
®
2025 to cater to the growing demands for natural and effective healthcare solutions in the UAE

and the Middle East region.

This move is in line with the UAE’s vision to advance healthcare under the ‘Forward Society’

pillar of ‘We the UAE 2031 Vision,’ which seeks to establish an integrated and accessible

healthcare system, enhance quality of life, and promote future-ready healthcare solutions.
Through SRW , anti-aging products, eimele™ plant-based products, and Theronomic™
®
tribiotic supplements, Global Edge seeks to empower customers and enhance access to world-
class products that support healthy lifestyles.

SRW “Science Research Wellness” offers a range of anti-aging products backed by scientific
®
research. These products harness the power of natural ingredients to protect, repair, and
rejuvenate cells, promoting longevity and vitality.

With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87 per

cent failing to consume enough fruits and vegetables, eimele™ offers a range of plant-based

solutions to address these nutritional gaps. The products are packed with phytonutrients,