Page 45 - Global Edge PR Report - January & February 2025

providing customers with essential nutrients, supporting optimal health, and ensuring healthier
lifestyles.

®
Theronomic™ TRIBIOTIC Gut Shield provides a comprehensive solution to gut health. By
combining prebiotic, probiotic, and postbiotic ingredients, this innovative formula supports a
balanced microbiome, ensuring targeted health benefits. Each capsule of this product contains

30 billion CFU from multiple strains to promote better digestive health and enhanced immune

system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative

healthcare brands to the Middle East market. At Global Edge, we have emerged as a driving

force and trusted leader in distribution and market entry. We believe that navigating successful
market entry hinges on thorough research, a solid strategy, and dependable partnerships -

principles that are deeply ingrained in everything we do. By aligning these elements with a

practical and transparent approach, we have ensured that the journey of these new brands into
the Middle East market was smooth and effective, especially by targeting events like Arab

Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region
make it an ideal platform for global brands to expand their reach. With its open market

economy, economic stability, and support for private sector entities, the country offers
innumerable opportunities for businesses to thrive. Hence, we are proud to support the UAE’s

vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness,
with a particular focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The

research also emphasised that more people are expected to increase their purchases of both
wellness products and services over the next year, particularly those that emphasise physical

and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three
brands launched by Global Edge. By introducing these brands, Global Edge aims to contribute