Page 90 - Global Edge PR Report - January & February 2025

To support health and wellbeing Global Edge launches three healthcare brands in Middle East and showcases their product li…

®
Theronomic™ TRIBIOTIC Gut Shield provides a comprehensive solution to
gut health. By combining prebiotic, probiotic, and postbiotic ingredients, this
innovative formula supports a balanced microbiome, ensuring targeted health
benefits. Each capsule of this product contains 30 billion CFU from multiple strains
to promote better digestive health and enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring
these innovative healthcare brands to the Middle East market. At Global Edge, we
have emerged as a driving force and trusted leader in distribution and market entry.
We believe that navigating successful market entry hinges on thorough research, a
solid strategy, and dependable partnerships – principles that are deeply ingrained
in everything we do. By aligning these elements with a practical and transparent
approach, we have ensured that the journey of these new brands into the Middle
East market was smooth and effective, especially by targeting events like Arab
Health 2025.”

“Strategic location and supportive business environment of countries like UAE in
the region make it an ideal platform for global brands to expand their reach. With
its open market economy, economic stability, and support for private sector
entities, the country offers innumerable opportunities for businesses to thrive.
Hence, we are proud to support the UAE’s vision to establish a world-class
healthcare system,” he added.

A recent McKinsey research highlighted the growing consumer interest in overall
wellness, with a particular focus on health, fitness, nutrition, appearance, sleep, and
mindfulness. The research also emphasised that more people are expected to

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