Page 86 - Global Edge PR Report - January & February 2025

To support health and wellbeing.. Global Edge launches three healthcare brands in Middle East and showcases their product l…
balanced microbiome, ensuring targeted health benefits. Each capsule of this product
contains 30 billion CFU from multiple strains to promote better digestive health and

enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative
healthcare brands to the Middle East market. At Global Edge, we have emerged as a driving

force and trusted leader in distribution and market entry. We believe that navigating

successful market entry hinges on thorough research, a solid strategy, and dependable
partnerships – principles that are deeply ingrained in everything we do. By aligning these

elements with a practical and transparent approach, we have ensured that the journey of
these new brands into the Middle East market was smooth and effective, especially by

targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region

make it an ideal platform for global brands to expand their reach. With its open market
economy, economic stability, and support for private sector entities, the country offers

innumerable opportunities for businesses to thrive. Hence, we are proud to support the
UAE’s vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness,

with a particular focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The
research also emphasised that more people are expected to increase their purchases of

both wellness products and services over the next year, particularly those that emphasise

physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the

three brands launched by Global Edge. By introducing these brands, Global Edge aims to

contribute

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