Page 83 - Global Edge PR Report - January & February 2025

To support health and wellbeing Global Edge launches three healthcare brands in Middle East and showcases their product li…
“Strategic location and supportive business environment of countries like UAE in the region make it an ideal platform for global
brands to expand their reach. With its open market economy, economic stability, and support for private sector entities, the
country offers innumerable opportunities for businesses to thrive. Hence, we are proud to support the UAE’s vision to establish
a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular focus on health,
fitness, nutrition, appearance, sleep, and mindfulness. The research also emphasised that more people are expected to
increase their purchases of both wellness products and services over the next year, particularly those that emphasise physical
and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands launched by Global
Edge. By introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower individuals to make informed decisions and choices for a healthier
future.

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