Page 29 - MAJRA PR REPORT - FEBRUARY 2025

3/3/25, 9:51 AM National CSR Fund Unveils Inaugural 'Sustainable Impact Challenge' at Investopia 2025
The challenge aims to highlight and honour impactful corporate social responsibility (CSR)

initiatives, reinforcing Majra’s commitment to sustainable national development. It aligns

with the UAE’s broader objectives under the ‘Green Agenda 2030’ and the Sustainable

Development Goals (SDGs), positioning the nation as a leader in innovation and

responsible business practices.

Abdullah Al Saleh emphasized the importance of the challenge, stating,

“Innovative ventures such as the ‘Sustainable Impact

Challenge’ can help us achieve these goals much faster,

while positioning the UAE as a global hub for innovation

and responsible business practices.”

The competition welcomes participation from companies of all sizes, including SMEs and

third-sector organisations, offering a total cash prize of AED 600,000. Winners will be

selected through a combination of expert evaluations and public voting, encouraging
community engagement in the selection process.

Sarah Shaw highlighted the significance of the initiative, adding,

“We are pleased to introduce the ‘Sustainable Impact

Challenge’ which demonstrates our ongoing efforts to

empower organisations that are driving positive

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