Page 32 - MAJRA PR REPORT - FEBRUARY 2025

3/3/25, 9:51 AM Majra-National CSR Fund Launches First Ever 'Sustainable Impact Challenge' To Showcase Transformative CSR Initiatives In The U…
part in this unique initiative, paving the way for a more resilient future.”

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase
their key sustainability projects and CSR efforts, bolstering Majra's pioneering role in
supporting sustainable growth. The competition is open to companies of various sizes, from
large enterprises to SMEs, and third-sector institutions, offering a cumulative cash prize of
AED 600,000 to shortlisted projects that have made a positive impact. The challenge also
encourages active public participation since the winners are determined based on both public
opinion and expert evaluations.
For her part, Sarah Shaw added:“We are pleased to introduce the 'Sustainable Impact
Challenge' which demonstrates our ongoing efforts to empower organisations that are driving
positive transformation through exemplary CSR and sustainability initiatives. It also reflects
our vision to advance sustainable impact investments, catalysing the nation's broader
economic transformation. We invite all qualified organisations to seize this exciting
opportunity and showcase their notable initiatives focused on advancing sustainability.”
Majra's participation in 'Investopia 2025' falls under the long-standing federal vision to foster a
sustainability-centric corporate culture in the UAE. Moreover, Majra aims to equip institutions
with the critical tools and resources needed to drive positive change through its new initiative.
Such innovative ventures play a crucial role in supporting the UAE's sustainable development
journey, while also increasing sustainable impact investments.
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