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2/28/25, 9:36 AM Majra-National CSR Fund launches first ever ‘Sustainable Impact Challenge’ to showcase transformative CSR initiatives in the UAE

The initiative aims to showcase and honour impactful corporate social responsibility (CSR) initiatives. Image Courtesy: Majra
Majra-National CSR Fund launches first ever ‘Sustainable Impact
Challenge’ to showcase transformative CSR initiatives in the UAE

Under the patronage of H.E Abdulla bin Touq Al Marri
Press Release

February 27, 2025

United Arab Emirates: Majra – National CSR Fund launched the premier edition of its ‘Sustainable Impact Challenge’ in the UAE during ‘Investopia
2025’. The trailblazing initiative was launched under the patronage of H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of
Majra’s Board of Trustees, in the presence of H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of the
Board of Trustees of Majra, alongside Sarah Shaw, Executive Director of Majra. The initiative aims to showcase and honour impactful corporate
social responsibility (CSR) initiatives, reaffirming Majra’s unwavering commitment to driving sustainable national development in key priority sectors.

H.E. Abdullah Al Saleh said: “Guided by the directives of our wise leadership, the UAE has adopted a highly progressive and forward-thinking
approach to development, with a specific emphasis on advancing key Sustainable Development Goals (SDGs) through initiatives such as ‘Green
Agenda 2030’. Innovative ventures such as the ‘Sustainable Impact Challenge’ can help us achieve these goals much faster, while positioning the
UAE as a global hub for innovation and responsible business practices.”

His Excellency further stated: “As a leading federal entity, Majra remains steadfast in its efforts to foster a dynamic ecosystem where businesses
can flourish and create lasting impact. Moreover, by identifying and empowering organisations committed to sustainability, Majra strives to consolidate
the UAE’s pioneering stature as a beacon of progress and sustainable growth. In line with this, we invite all eligible companies and third-sector
organisations to take part in this unique initiative, paving the way for a more resilient future.”

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase their key sustainability projects and CSR efforts,
bolstering Majra’s pioneering role in supporting sustainable growth. The competition is open to companies of various sizes, from large enterprises to
SMEs, and third-sector institutions, offering a cumulative cash prize of AED 600,000 to shortlisted projects that have made a positive impact. The
challenge also encourages active public participation since the winners are determined based on both public opinion and expert evaluations.

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