Page 40 - MAJRA PR REPORT - FEBRUARY 2025

2/28/25, 9:36 AM Majra launches ‘Sustainable Impact Challenge’ at Investopia 2025 - Emirati Times
stature as a beacon of progress and sustainable growth. In line with this, we invite all eligible companies and
third-sector organizations to take part in this unique initiative, paving the way for a more resilient future.”

The one-of-its-kind endeavor will serve as a dynamic platform for organizations to showcase their key
sustainability projects and CSR efforts, bolstering Majra’s pioneering role in supporting sustainable growth.

The competition is open to companies of various sizes, from large enterprises to SMEs, and third-sector
institutions, offering a cumulative cash prize of AED 600,000 ($163,354) to shortlisted projects that have
made a positive impact.
The challenge also encourages active public participation since the winners are determined based on both
public opinion and expert evaluations.
For her part, Sarah Shaw said that, “We are pleased to introduce the ‘Sustainable Impact Challenge’ which
demonstrates our ongoing efforts to empower organizations that are driving positive transformation
through exemplary CSR and sustainability initiatives. It also reflects our vision to advance sustainable impact
investments, catalyzing the nation’s broader economic transformation. We invite all qualified organizations
to seize this exciting opportunity and showcase their notable initiatives focused on advancing sustainability.”
Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a
sustainability-centric corporate culture in the UAE.
Moreover, Majra aims to equip institutions with the critical tools and resources needed to drive positive
change through its new initiative. Such innovative ventures play a crucial role in supporting the UAE’s
sustainable development journey, while also increasing sustainable impact investments.

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