Page 44 - MAJRA PR REPORT - FEBRUARY 2025

2/28/25, 9:38 AM Majra-National CSR Fund launches first ever ‘Sustainable Impact Challenge’
emphasis on advancing key Sustainable Development Goals (SDGs) through initiatives such as
‘Green Agenda 2030’. Innovative ventures such as the ‘Sustainable Impact Challenge’ can help
us achieve these goals much faster, while positioning the UAE as a global hub for innovation
and responsible business practices.”
His Excellency further stated: “As a leading federal entity, Majra remains steadfast in its efforts
to foster a dynamic ecosystem where businesses can flourish and create lasting impact.
Moreover, by identifying and empowering organisations committed to sustainability, Majra
strives to consolidate the UAE’s pioneering stature as a beacon of progress and sustainable
growth. In line with this, we invite all eligible companies and third-sector organisations to take
part in this unique initiative, paving the way for a more resilient future.”
The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase
their key sustainability projects and CSR efforts, bolstering Majra’s pioneering role in
supporting sustainable growth. The competition is open to companies of various sizes, from
large enterprises to SMEs, and third-sector institutions, offering a cumulative cash prize of AED
600,000 to shortlisted projects that have made a positive impact. The challenge also
encourages active public participation since the winners are determined based on both public
opinion and expert evaluations.
For her part, Sarah Shaw added: “We are pleased to introduce the ‘Sustainable Impact
Challenge’ which demonstrates our ongoing efforts to empower organisations that are driving
positive transformation through exemplary CSR and sustainability initiatives. It also reflects our
vision to advance sustainable impact investments, catalysing the nation’s broader economic
transformation. We invite all qualified organisations to seize this exciting opportunity and
showcase their notable initiatives focused on advancing sustainability.”
Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a
sustainability-centric corporate culture in the UAE. Moreover, Majra aims to equip institutions
with the
critical tools and resources needed to drive positive change through its new initiative. Such
innovative ventures play a crucial role in supporting the UAE’s sustainable development
journey, while also increasing sustainable impact investments.

https://uaeinsider.net/2025/02/27/majra-national-csr-fund-launches-first-ever-sustainable-impact-challenge/ 2/2