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2/28/25, 9:38 AM Majra-National CSR Fund launches first ever ‘Sustainable Impact Challenge’ to showcase transformative CSR initiatives in the UAE

Friday 28 February 2025 05:38 GMT ﻲﺑرﻋ

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Majra-National CSR Fund launches first ever
‘Sustainable Impact Challenge’ to showcase
transformative CSR initiatives in the UAE
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2025-02-27 03:50:11

(MENAFN- Orient Planet Group) United Arab Emirates, February 27, 2025:
Majra – National CSR Fund launched the premier edition of its ‘Sustainable Impact
Challenge’ in the UAE during ‘Investopia 2025’. The trailblazing initiative was launched under
the patronage of H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of
Majra’s Board of Trustees, in the presence of H.E. Abdullah Al Saleh, Undersecretary of the
Ministry of Economy and Vice Chairman of the Board of Trustees of Majra, alongside Sarah
Shaw, Executive Director of Majra. The initiative aims to showcase and honour impactful
corporate social responsibility (CSR) initiatives, reaffirming Majra’s unwavering commitment
to driving sustainable national development in key priority sectors.

H.E. Abdullah Al Saleh said: “Guided by the directives of our wise leadership, the UAE has
adopted a highly progressive and forward-thinking approach to development, with a specific
emphasis on advancing key Sustainable Development Goals (SDGs) through initiatives such
as ‘Green Agenda 2030’. Innovative ventures such as the ‘Sustainable Impact Challenge’ can
help us achieve these goals much faster, while positioning the UAE as a global hub for
innovation and responsible business practices.”
His Excellency further stated: “As a leading federal entity, Majra remains steadfast in its
efforts to foster a dynamic ecosystem where businesses can flourish and create lasting
impact. Moreover, by identifying and empowering organisations committed to sustainability,
Majra strives to consolidate the UAE’s pioneering stature as a beacon of progress and
sustainable growth. In line with this, we invite all eligible companies and third-sector
organisations to take part in this unique initiative, paving the way for a more resilient future.”
The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase
their key sustainability projects and CSR efforts, bolstering Majra’s pioneering role in
supporting sustainable growth. The competition is open to companies of various sizes, from
large enterprises to SMEs, and third-sector institutions, offering a cumulative cash prize of
AED 600,000 to shortlisted projects that have made a positive impact. The challenge also
encourages active public participation since the winners are determined based on both public
opinion and expert evaluations.
For her part, Sarah Shaw added: “We are pleased to introduce the ‘Sustainable Impact
Challenge’ which demonstrates our ongoing efforts to empower organisations that are driving
positive transformation through exemplary CSR and sustainability initiatives. It also reflects
our vision to advance sustainable impact investments, catalysing the nation’s broader
economic transformation. We invite all qualified organisations to seize this exciting
opportunity and showcase their notable initiatives focused on advancing sustainability.”
Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a
sustainability-centric corporate culture in the UAE. Moreover, Majra aims to equip institutions
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