Page 45 - MAJRA PR REPORT - FEBRUARY 2025

2/28/25, 9:38 AM Majra-National CSR Fund launches first ever ‘Sustainable Impact Challenge’ to showcase transformative CSR initiatives in the UAE…
Majra-National CSR Fund launches first

ever ‘Sustainable Impact Challenge’ to

showcase transformative CSR

initiatives in the UAE

February 28, 2025 11

Majra – National CSR Fund launched the premier edition of its ‘Sustainable Impact Challenge’
in the UAE during ‘Investopia 2025’. The trailblazing initiative was launched under the

patronage of H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of Majra’s
Board of Trustees, in the presence of H.E. Abdullah Al Saleh, Undersecretary of the Ministry of

Economy and Vice Chairman of the Board of Trustees of Majra, alongside Sarah Shaw,
Executive Director of Majra. The initiative aims to showcase and honour impactful corporate

social responsibility (CSR) initiatives, reaffirming Majra’s unwavering commitment to driving
sustainable national development in key priority sectors.

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H.E. Abdullah Al Saleh said: “Guided by the directives of our wise leadership, the UAE has

adopted a highly progressive and forward-thinking approach to development, with a specific
emphasis on advancing key Sustainable Development Goals (SDGs) through initiatives such as

‘Green Agenda 2030’. Innovative ventures such as the ‘Sustainable Impact Challenge’ can help
us achieve these goals much faster, while positioning the UAE as a global hub for innovation

and responsible business practices.”

His Excellency further stated: “As a leading federal entity, Majra remains steadfast in its efforts
to foster a dynamic ecosystem where businesses can flourish and create lasting impact.

Moreover, by identifying and empowering organisations committed to sustainability, Majra
strives to consolidate the UAE’s pioneering stature as a beacon of progress and sustainable

growth. In line with this, we invite all eligible companies and third-sector organisations to take
part in this unique initiative, paving the way for a more resilient future.”

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