Page 52 - MAJRA PR REPORT - FEBRUARY 2025

2/28/25, 9:38 AM Majra-National CSR Fund launches first ever ‘Sustainable Impact Challenge’ to showcase transformative CSR initiatives in the UAE…
‘Sustainable Impact Challenge’ can help us achieve these goals much faster, while positioning the UAE as a global hub
for innovation and responsible business practices.”

His Excellency further stated: “As a leading federal entity, Majra remains steadfast in its efforts to foster a dynamic

ecosystem where businesses can flourish and create lasting impact. Moreover, by identifying and empowering
organisations committed to sustainability, Majra strives to consolidate the UAE’s pioneering stature as a beacon of

progress and sustainable growth. In line with this, we invite all eligible companies and third-sector organisations to take
part in this unique initiative, paving the way for a more resilient future.”

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase their key sustainability

projects and CSR efforts, bolstering Majra’s pioneering role in supporting sustainable growth. The competition is open
to companies of various sizes, from large enterprises to SMEs, and third-sector institutions, offering a cumulative cash

prize of AED 600,000 to shortlisted projects that have made a positive impact. The challenge also encourages active
public participation since the winners are determined based on both public opinion and expert evaluations.

For her part, Sarah Shaw added: “We are pleased to introduce the ‘Sustainable Impact Challenge’ which demonstrates
our ongoing efforts to empower organisations that are driving positive transformation through exemplary CSR and

sustainability initiatives. It also reflects our vision to advance sustainable impact investments, catalysing the nation’s
broader economic transformation. We invite all qualified organisations to seize this exciting opportunity and showcase

their notable initiatives focused on advancing sustainability.”

Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a sustainability-centric
corporate culture in the UAE. Moreover, Majra aims to equip institutions with the

critical tools and resources needed to drive positive change through its new initiative. Such innovative ventures play a

crucial role in supporting the UAE’s sustainable development journey, while also increasing sustainable impact
investments.

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