Page 54 - MAJRA PR REPORT - FEBRUARY 2025

2/28/25, 9:39 AM Majra-National CSR Fund launches first ever ‘Sustainable Impact Challenge’ - Middle East News 247

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase their key
sustainability projects and CSR efforts, bolstering Majra’s pioneering role in supporting sustainable growth.

The competition is open to companies of various sizes, from large enterprises to SMEs, and third-sector
institutions, offering a cumulative cash prize of AED 600,000 to shortlisted projects that have made a positive
impact. The challenge also encourages active public participation since the winners are determined based on

both public opinion and expert evaluations.

For her part, Sarah Shaw added: “We are pleased to introduce the ‘Sustainable Impact Challenge’ which

demonstrates our ongoing efforts to empower organisations that are driving positive transformation through
exemplary CSR and sustainability initiatives. It also reflects our vision to advance sustainable impact

investments, catalysing the nation’s broader economic transformation. We invite all qualified organisations to
seize this exciting opportunity and showcase their notable initiatives focused on advancing sustainability.”

Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a sustainability-
centric corporate culture in the UAE. Moreover, Majra aims to equip institutions with the critical tools and
resources needed to drive positive change through its new initiative. Such innovative ventures play a crucial

role in supporting the UAE’s sustainable development journey, while also increasing sustainable impact
investments.

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