Page 59 - MAJRA PR REPORT - FEBRUARY 2025

2/28/25, 9:40 AM Majra-National CSR Fund launches 'Sustainable Impact Challenge'
positioning the UAE as a global hub for innovation and responsible business
practices."

He further stated, "As a leading federal entity, Majra remains steadfast in its efforts
to foster a dynamic ecosystem where businesses can flourish and create lasting
impact. Moreover, by identifying and empowering organisations committed to
sustainability, Majra strives to consolidate the UAE's pioneering stature as a beacon
of progress and sustainable growth. In line with this, we invite all eligible
companies and third-sector organisations to take part in this unique initiative,
paving the way for a more resilient future."

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to
showcase their key sustainability projects and CSR efforts, bolstering Majra's
pioneering role in supporting sustainable growth. The competition is open to
companies of various sizes, from large enterprises to SMEs, and third-sector
institutions, offering a cumulative cash prize of AED 600,000 to shortlisted projects
that have made a positive impact. The challenge also encourages active public
participation since the winners are determined based on both public opinion and
expert evaluations.

For her part, Sarah Shaw added, "We are pleased to introduce the 'Sustainable
Impact Challenge' which demonstrates our ongoing efforts to empower
organisations that are driving positive transformation through exemplary CSR and
sustainability initiatives. It also reflects our vision to advance sustainable impact
investments, catalysing the nation's broader economic transformation. We invite all
qualified organisations to seize this exciting opportunity and showcase their notable
initiatives focused on advancing sustainability."

Majra's participation in 'Investopia 2025' falls under the long-standing federal
vision to foster a sustainability-centric corporate culture in the UAE. Moreover,
Majra aims to equip institutions with the critical tools and resources needed to drive
positive change through its new initiative. Such innovative ventures play a crucial
role in supporting the UAE's sustainable development journey, while also increasing
sustainable impact investments.

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